When I was in college if any one
wears red colored shirt or t-shirt, all others use to make fun of him, calling
him the brother in law of Govinda. The color was identified with villagers. I
too have ridiculed this color when Kingfisher air host (Girls) has this as
their uniform.
Behavioral economists, who study
the effect behavior on economics, have studied the color red. The have found if
the waitress in the restaurant, wears red color shirt or skirt, she is likely
to get higher tips from male customers than other color. It works in the
similar fashion if she has something in red color on the head (clip..). But it
has no effect on female customers. And this does not get attention neither from
male or female customers, if a waiter (male) wears red, may be bulls’ attention
he will get unconditionally.
When a girl blush, her cheeks
become red, seeing this men’s heart melt. This unconscious process may be the
culprit for getting high tips when a waitress wears
something in red. To find out one more reason, refer any book on evolutionary
psychology.
Women like men wearing dress in red
provided those men have higher social status. This does not sound much of a
research. May because the color red is connected with blood and valor.
But one thing is sure just the
color red will not save you and make you rich and attractive, just look at the
condition of Kingfisher Air-line.