The Red

When I was in college if any one wears red colored shirt or t-shirt, all others use to make fun of him, calling him the brother in law of Govinda. The color was identified with villagers. I too have ridiculed this color when Kingfisher air host (Girls) has this as their uniform.

Behavioral economists, who study the effect behavior on economics, have studied the color red. The have found if the waitress in the restaurant, wears red color shirt or skirt, she is likely to get higher tips from male customers than other color. It works in the similar fashion if she has something in red color on the head (clip..). But it has no effect on female customers. And this does not get attention neither from male or female customers, if a waiter (male) wears red, may be bulls’ attention he will get unconditionally.

When a girl blush, her cheeks become red, seeing this men’s heart melt. This unconscious process may be the culprit for getting high tips when a waitress wears something in red. To find out one more reason, refer any book on evolutionary psychology.

Women like men wearing dress in red provided those men have higher social status. This does not sound much of a research. May because the color red is connected with blood and valor.

But one thing is sure just the color red will not save you and make you rich and attractive, just look at the condition of Kingfisher Air-line.